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Generated Photography Backgrounds

Posted: March 5th, 2015 | Author: | Filed under: News | Tags: , ,

The difference generated photography backgrounds can make to imagery, here we look at six background options.

Generated Photography Backgrounds, the choices are endless.

Here we look at the difference a generated background can make to what might at first seem to be another run of the mill, metal watch on a white back ground.

White Backgrounds for Jewellery.

In the past year we’ve seen an increased demand to supply tonal backgrounds for web imagery and so, it seems the gap between white and tone narrowing.

A Sparkling dream.

Forgive my nostalgia while I think to the days of film, way back (and way, way back for some of us).  Sparkle Photography  was a mere dream, we were developing our now refined skill set.  Back then, providing a collection of  images of different sizes while maintaing the same back ground hue and tone was difficult and time consuming.  Today we can achieve an array of options in just minutes, but today I would like to talk about the impact of a generated background and how that can enhance a product.

So, what’s going on?

The first shot, we see this every where, a white background is the standard requirement for most web imagery.  A professional photographer shouldn’t get this wrong for you.  This means a web site like Amazon and many others can host multiple images from photographers world wide and they all should  be consistent in their backgrounds.

Hues for generated photography backgrounds.

Lets look at the four flat generated photography backgrounds to the right.  I am assuming anyone interested enough to have read on so far would be likely to already have a good visual grasp, it’s clear the cooler tones at the top compliment  the silver product. Why is this? As the watch it’s self has a silver finish and has been cut out from a white back ground so for me, the watch sits comfortably on these colours.  By contrast, the warmer generated backgrounds on the bottom house the image of the French Connection watch  less comfortable, however this contrast is in demand.  Peachy flesh tones and muted hues as backgrounds can be seen on many premium brands, check the links below to see the trends.

Calvin Klien  watches http://goo.gl/UzgsWC

“isn’t Love brilliant” image for Tiffany seen on twitter. http://goo.gl/oJxXPe

Choosing a uniform tone for your web images could suggest your product is a luxury item just by the generated photography background alone.

Away from web.

For print and advertising shots we would retouch the watch with reflections showing the generated photography backgrounds to help ground / seat the watch, not something web shots have a budget for.  From this brief  breakdown it’s easy to understand why most web images are white but these colours are slowly increasing their presents online, especially with hero shots, they demand attention.  After all that’s what’s it all about.

See me, See me, Know me, Love Me. WANT ME.

Photography for the Jewellery Industry

Sparkle Photography has been established since 2005. Our team of professional photographers, video editors and image retouchers have the experience to make your products look their absolute best.

Find out more about the Sparkle photography studio on the about us page.

All types of Jewellery:

  • High end jewellery
  • Costume jewellery
  • Gold, silver, platinum
  • Diamonds and other precious gem stones
  • Watches
  • Necklaces, braclets and bangles
  • Plus any other type of jewellery

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