Welcome to the Jewellery blog by Sparkle Photography

Generated Photography Backgrounds

Posted: March 5th, 2015 | Author: | Filed under: News | Tags: , ,

The difference generated photography backgrounds can make to imagery, here we look at six background options.

Generated Photography Backgrounds, the choices are endless.

Here we look at the difference a generated background can make to what might at first seem to be another run of the mill, metal watch on a white back ground.

White Backgrounds for Jewellery.

In the past year we’ve seen an increased demand to supply tonal backgrounds for web imagery and so, it seems the gap between white and tone narrowing.

A Sparkling dream.

Forgive my nostalgia while I think to the days of film, way back (and way, way back for some of us).  Sparkle Photography  was a mere dream, we were developing our now refined skill set.  Back then, providing a collection of  images of different sizes while maintaing the same back ground hue and tone was difficult and time consuming.  Today we can achieve an array of options in just minutes, but today I would like to talk about the impact of a generated background and how that can enhance a product.

So, what’s going on?

The first shot, we see this every where, a white background is the standard requirement for most web imagery.  A professional photographer shouldn’t get this wrong for you.  This means a web site like Amazon and many others can host multiple images from photographers world wide and they all should  be consistent in their backgrounds.

Hues for generated photography backgrounds.

Lets look at the four flat generated photography backgrounds to the right.  I am assuming anyone interested enough to have read on so far would be likely to already have a good visual grasp, it’s clear the cooler tones at the top compliment  the silver product. Why is this? As the watch it’s self has a silver finish and has been cut out from a white back ground so for me, the watch sits comfortably on these colours.  By contrast, the warmer generated backgrounds on the bottom house the image of the French Connection watch  less comfortable, however this contrast is in demand.  Peachy flesh tones and muted hues as backgrounds can be seen on many premium brands, check the links below to see the trends.

Calvin Klien  watches http://goo.gl/UzgsWC

“isn’t Love brilliant” image for Tiffany seen on twitter. http://goo.gl/oJxXPe

Choosing a uniform tone for your web images could suggest your product is a luxury item just by the generated photography background alone.

Away from web.

For print and advertising shots we would retouch the watch with reflections showing the generated photography backgrounds to help ground / seat the watch, not something web shots have a budget for.  From this brief  breakdown it’s easy to understand why most web images are white but these colours are slowly increasing their presents online, especially with hero shots, they demand attention.  After all that’s what’s it all about.

See me, See me, Know me, Love Me. WANT ME.

Christmas Jewellery Photography in Spring.

Posted: December 10th, 2013 | Author: | Filed under: News, Uncategorized
jewellery photography showing solitaire diamond ring positioned into a snow scene.

jewellery photography of solitaire diamond ring.

Christmas jewellery photography in Spring

Those of us in the Jewellery business know only too well how the schedules for selecting and shooting are way out of sync with the natural seasonal cycles.  Spring jewellery brochures are shot in October and our Winter gems are captured when the green buds are just bursting into life. This contrast with the ebb and flow of  normal life (whatever that might be) keeps us busy all year round.  Here we are once again in December, 2013 is flying by so quickly after such a year bustling with watch and jewellery photography and as a result an abandoned blog.

Test Photography

In our not so manic spells we fuel our creative sparks by experimenting with new ideas and approaches to lighting techniques, backgrounds and textures. The image above was created with a great deal of patience and Luke’s sore fingers, from  origami penguin, our designer who hand cut each tree, branch and leaf from card. Much fun was had sooting this landscape, snow everywhere, not ideal for the dust free environment we try to keep here in the jewellery studio, but worth it.  The feel from the frozen river adds to the landscape with a mirrored reflection of snow to generate a true chill to the image. Perhaps a gold ring might have contrasted better but the platinum emphasises the cold impression we wanted to capture. Blue tones in the metal and the natural refractions of blue light in the diamond help ground the ring into situation rather than floating on the bed of snow.  In addition the gentle pile of snow nestles close to the base of the ring with out obscuring the form.  Together all these small details add up to a captivating image that hopefully draws in your attention.

 

Gold Digger

Posted: January 22nd, 2013 | Author: | Filed under: News

Here’s a glimpse of the bold Jewellery from one of our clients, the inspired collection was a treat to photograph and provided test to my steady hand.  To form the perfect circles and depth of the ridges on such a small scale without collapsing was quite a challenge.  Finding the right technique to make the ridges and also maintain a smooth surface for the ring to sit within proved to be eventually most satisfying.

The striking design of the gold jewellery in contrast with the back ground makes the perfect samples to use as a home page shot.  More often these days we are providing these landscape images to jewellery designers, manufactures and the high street retailers as the ever increasing trade over the internet is pushing for more than just the ubiquitous cutout. Long may this creative jewellery photography be a trend that is growing.

Sixth Year

Posted: July 17th, 2012 | Author: | Filed under: News

Tanzanite Diamond PhotographyHeading towards our 6th year in business as specialist jewellery photographers, we look back on our journey and reflect on how far we have come, the lessons we’ve learned and the proud moments we have shared.  Sitting here now in our slick studio seems a world away form our early days climbing over boxes in our fledgling workspace.

Even after fifteen years in the industry I still get a thrill from seeing our work on a bill board or one of the glossy magazines, it is a testament to the dedication and care poured into our work.   As much as we love to work on the high end market of jewellery and watches, it is fair to say that the value and bulk market can provide equal gratification upon completion but today I’d like to share a recent advertising campaign for one of our first Sparkle photography clients, just look at the amazing quality of the tanzanites and diamonds.  Gems as fabulous as these can be captured and presented with different lighting skills and as ever art is subjective. These stones have been treated in way that enables us to hold the intense colour where as another client might want to see the light shining through the facets, all part of the service we provide in making sure your product is shown in just the way you envisage.

Keep checking back here to see the video that goes with the ad.

The Sparkle Photography blog is now live!

Posted: April 25th, 2012 | Author: | Filed under: News | Tags:

Jewellery blog
This is where we hope to tell you about all the latest techniques and services offered by the sparkle team. We’ll post examples of jewellery photography and information about the latest techniques that we use for our movies.

We’ll also be posting exclusive offers and seasonal promotions, so add this page to your favourites and be sure to come back in the future.

Hopefully the blog posts in the future are going to be a lot more interesting than this one!

Photography for the Jewellery Industry

Sparkle Photography has been established since 2005. Our team of professional photographers, video editors and image retouchers have the experience to make your products look their absolute best.

Find out more about the Sparkle photography studio on the about us page.

All types of Jewellery:

  • High end jewellery
  • Costume jewellery
  • Gold, silver, platinum
  • Diamonds and other precious gem stones
  • Watches
  • Necklaces, braclets and bangles
  • Plus any other type of jewellery

Contact Sparkle

Telephone: 05601 132 384
Email:

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